Speaking of TV Everywhere

AdAge recently had an awesome interview with JB Perrette, the recently appointed Chief Digital Officer at Discovery Communications. Disclaimer, as someone who works for the digital team at Discovery, he is technically my boss’s boss. But I’m doing this because it’s a cool interview, and I’ve come to appreciate the value of reading Ad Age! Not to mention, Discovery’s doing well for a reason, definitely worth reading what the man has to say

To read the whole thing, you can go to AdAge, but here’s my favorite question from the interview:

Where does mobile fit in with the Discovery digital strategy? 
We’re going from developing content for 100 million TV households to creating experiences for a billion devices. Something like half a billion smartphones were sold last year alone. These devices are finding their way into the pockets of a consumer base that is engaged and empowered like never before, and this is where the audience is. And wherever the audience is, you’ll find Discovery.